Job Summary

Defines the end‑to‑end performance, strategic direction, and execution of the Professional Trade Lighting business across Southeast Asia and the Far East , a highly fragmented, distributor‑led, and price‑sensitive region. Accountable for driving profitable growth, improving market share, and strengthening customer relevance across diverse trade markets, while simplifying and rationalising the go‑to‑market model . The role ensures strong execution discipline and alignment across Sales, Marketing, Supply Chain, Finance, and Systems & Services in a multi‑country, high‑complexity environment.

Key Areas of Responsibility

• Owns and drives the regional Trade GTM strategy for Southeast Asia and the Far East, addressing high market fragmentation, varied maturity levels, and different route‑to‑market models. Defines clear channel roles, distributor models, installer engagement approaches, and country‑level execution frameworks alig...