Job Summary

The Commercial Lead – TikTok is responsible for driving revenue growth, profitability, and market share through the TikTok ecosystem. This role will lead end-to-end commercial strategy across TikTok Shop, including content-driven commerce, creator partnerships, and platform collaborations.

The role requires strong commercial acumen, deep understanding of social commerce, and the ability to translate content and trends into measurable business results.

Key Responsibilities

1. Revenue & Business Growth

• Own and deliver revenue (GMV) and margin targets for TikTok Shop
• Develop and execute growth strategies across live selling, affiliates, and short-form content
• Identify and unlock new revenue opportunities within the platform

2. Platform & Partner Management

• Build and maintain strong relationships with TikTok platform teams and brand partners
• Lead joint busines...