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CN - Tires - Social Communication Specialist

Company

Continental

Location

Shanghai, China

Type

Full-time

职位描述

  • Yearly social strategy developed
  • Manage and maintain the social official accounts of CO, GT and other own tire brands on main social media platforms, according to company multi-brand business strategy
  • Develop and launch new social official accounts on promising social media platforms. Create high-quality social content regularly according specific content including but not limited to website, social media and EC platform with various creative form
  • Integrate and sort out current content materials of both product info and brand message of CO, GT and other own tire brands
  • Plan and organize Social/Marketing campaign according to specific communication direction and yearly business strategy.
  • Support seasonal digital campaign, including but not limited to content adaptation, communication on own media and website, social traffic drive to follow up digital campaign KPI achievement.
  • Manage and maintain official websit...
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