**Description:**

+ Lead the overall digital marketing strategy and performance for Park Hyatt Seoul, Park Hyatt Busan, and Andaz Seoul Gangnam
+ Act as the key digital business partner to the GM and hotel leadership teams, providing strategic recommendations and performance insights
+ Oversee digital performance, eCommerce, and Hyatt.com initiatives in line with hotel commercial priorities
+ Work closely with Hyatt Digital Korea and ASPAC teams to align on strategy, campaigns, reporting, and performance improvement
+ Partner with hotel marketing, revenue, and commercial teams to develop integrated digital plans
+ Lead key digital channels including search, display, and social media
+ Manage agency partners to ensure strong execution, optimization, and reporting
+ Monitor and analyze performance across traffic, revenue, ROAS, and conversion, and translate insights into action
+ Recommend optimization opportunities across budget, targeting, timing, conten...