Develop and implement the hotels annual digital marketing strategy and budget covering all relevant channels.
Collaborate with key stakeholders (Sales Revenue Management PR F&B and Corporate Marketing) to contribute to the overall commercial strategy.
Design and execute comprehensive quarterly and yearly e-commerce plans for both direct and third-party platforms.
Manage all digital marketing efforts including SEO/SEA paid media social media CRM/email campaigns display advertising programmatic buying influencer partnerships and Metasearch.
Monitor and report on performance across digital channels analyzing key KPIs and ROI to inform decision-making.
Oversee content production and ensure brand-consistent presence across key social media platforms relevant to target markets.
Lead CRM strategy and manage third-party email marketing tools in coordination with hotel departments and in line with corporate guidelines.
Suppo...
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