Brand Masters is one of Europe’s fastest-growing international FMCGcompanies. With revenue around four hundred million euros and PE investor Avedon fueling an ambitious European buy-and-build strategy, the company is evolving from a trading house into a brand owner. The Chief Portfolio & Innovation Officer shapes this transformation at its core.

About Brand Masters

Brand Masters occupies a distinctive position within the FMCG value chain. The Breda- based company connects the world’s leading consumer brands such as Unilever, Coca- Cola, Mars, and Red Bull with Europe’s non-food retail channels, including discounters, variety stores, garden centers, and drug stores selling beyond their categories. These channels offer substantial incremental revenue opportunities but fall outside the operational scope of traditional FMCG players. Through strong channel expertise and an agile, entrepreneurial approach, Brand Masters effectively bridges this gap.<...