Job Responsibilities

• Strategic Brand Building: Develop and execute a global brand strategy to enhance the exchange's brand influence, trustworthiness, and industry voice in the Web3 field. Manage brand positioning, visual system, and communication tone to ensure high-level alignment with the innovative spirit of Web3 and its compliant financial attributes.
• Market Growth and User Acquisition: Design and optimize user growth models, and lead key market campaigns such as entering new markets and promoting product launches. Gain a deep understanding of Web3 user segments (retail investors, institutional investors, developers, etc.), and formulate precise marketing strategies to increase conversion rates and lifetime value (LTV).
• Web3 Industry Marketing Innovation: Monitor trends in the Web3 industry, and rapidly adjust marketing strategies to seize emerging opportunities.
• Market Team and Cross-department Collaboration: Coordinate brand...