Purpose of the Role
To formulate and execute the Chanel digital strategy in conjunction with retailers and Chanel International to maintain and increase market share and customer base.
Duties & Responsibilities
Business Performance
- Co-ordinate, manage and implement digital projects for Chanel South Africa
- Manage E-Retail activities
- Manage all E-Retailers website updates and campaign launches with information provided by UK team
- Manage communication with E-Retailers on animations (emails, social media, etc.) based on Global guidelines, and ensure close collaboration with UK Marketing team
- Brief UK e-Retail team on visuals needed
- Produce weekly updates and monthly sales report
- Organise regular test purchases
- Monitor E-Retailer activities and competition (social media and CRM)
- Link with Legal on Grey Market
- Liaise wi...