Join to apply for the Category Activation Manager (Hybrid) role at Imperial Brands PLC

You will be responsible for driving consumer acquisition and retention strategies within your Heated Tobacco (HT) category. You will act as the category expert, supporting key markets with tailored activation plans, funnel metric improvements, and best-in-class execution of the HT business model.

You will work closely with the Category Director, Cluster Marketing teams, and the Digital Strategy CoE to ensure that consumer and shopper journeys are optimized for trial, conversion, and repurchase. You will also contribute to the development and deployment of toolkits, pricing strategies, and pack architecture, ensuring alignment with global brand objectives.

This role is responsible for accelerating the successful implementation, growth, and geographic expansion of HT across diverse markets. The role requires a blend of strategic thinking, hands-on market engag...