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Cards Management Specialist SG

Company

CIMB

Location

singapore, Singapore

Type

Full-time

As a Product Manager for the Cards Portfolio, the candidate will be responsible for the P&L of the portfolio, developing the value proposition, creating customer value and campaigns to drive acquisition and usage of Cards products. It is critical for the candidate to be able to grasp and translate concepts into marketing and operational plans. The candidate will also need to understand competitor strengths and weaknesses to uncover opportunities to grow revenue and card utilization.

Responsibilities
  • Formulate business plans to achieve set KPIs in spend, activation and acquisition.
  • Develop, differentiate and launch new credit cards or relaunch of existing credit cards through identification of product gaps in the market and potential market opportunity in the competitive credit cards landscape.
  • Conduct market research and analysis on customer segments, value proposition and competitor analysis.
  • Good grasp of portfolio management fun...

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