Business Development Manager – Premium Hospitality

Reporting To: Regional Sales Manager
Location: Field-based (regional, London)

The Role

Wellocks supplies premium food and ingredients to quality-led restaurants, hotels, and food-focused venues.

This is a commercially focused BDM role responsible for growing existing accounts and winning new premium hospitality business. You’ll be as confident talking margins as you are talking menus.

What you will do:

• Deliver sales, margin and growth targets
• Increase share of wallet within existing customers by identifying product and category gaps
• Win new premium hospitality accounts aligned to the Wellocks brand
• Use a consultative, menu‑led approach with chefs to introduce seasonal, specialist and premium ranges
• Position Wellocks as a primary or preferred supplier
• Build and manage a strong pipeline of new and existing oppor...