Job Summary

The Marketing Officer is responsible for leading the development of marketing strategies, initiatives, and partnerships that strengthen brand positioning and support organizational growth. This role focuses on high-level planning, campaign conceptualization, and sponsorship management, while working closely with the Marketing Team.

Key Responsibilities

1. Marketing Strategy & Planning

Develop and oversee the overall marketing strategy aligned with organizational goals

Identify growth opportunities, target markets, and strategic positioning

Translate business objectives into actionable marketing initiatives and campaigns

Provide direction and guidance to the Marketing Associate on campaign execution

2. Campaign Conceptualization & Oversight

Lead the conceptualization of marketing campaigns, promotions, and brand initiatives

Establish campaign objectives, key messages, and success metrics

Monit...