A leading pharmaceutical company has a vacancy for a Brand Manager.
Key Responsibilities:
Conceptualize & drive short, medium and long term marketing plan for South Africa market.
Responsible for Analyzing internal and external data, conducting primary and secondary research, Setting Brand Objectives and Formulating Brand Strategies - Positioning, Segmentation and Targeting. Brand Mix, Action Plans
Responsible for ensuring Growth, Market Share as per the objectives defined. Analyzing the brands performance through internal and external data, identifying issues, validating the strategies and course correction if required.
Responsible for Budgeting and Sales Forecasting Product History, Market Opportunity Analysis, Setting Financial Objective (primary & IMS) for the Brands as per the division’s needs, preparing the promotional budget as per the marketing plan.
Driving implementat...
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