Leads the development of brand strategy and brand equity, including market landscape analysis, innovation, execution, and post-evaluation of integrated brand programs. This role ensures the achievement of key performance indicators (KPIs) such as revenue, profitability, basket size, dealer penetration, and brand equity metrics (awareness, conversion, and retention among both dealers and consumers).

Responsibilities:

A. Strategic Thinking

• Develops brand strategies, roadmaps, and marketing plans aligned with overarching objectives. Proposes new go-to-market strategies to enhance brand demand and credibility, boost consumer engagement, and drive innovation.
• Identifies best practices and innovative ideas to leverage for effective brand planning.

B. Brand & Project Management

• Oversees the development, implementation, and management of new products, ensuring adherence to timelines and alignment with consumer ne...