Brand Manager, Oncology (Hematologic cancer)

Company

GSK

Location

Minato, Japan

Type

Full-time

Role Purpose:
To strengthen execution capability within the brand team and ensure high-quality and timely delivery of key marketing initiatives.
Key Responsibilities:
Lead end-to-end execution of marketing initiatives (promotional materials, digital content, campaigns)
Plan and execute MR training programs aligned with brand strategy
Drive development and approval of marketing materials in collaboration with Medical, Compliance, and Legal
Monitor campaign performance and optimize based on data and insights
Collaborate with Sales for effective rollout and incorporate field feedback
Coordinate cross-functional stakeholders to ensure smooth and compliant execution
Support implementation of brand strategy defined by Marketing Director and Brand Manager
Leverage digital tools, data, and technology to enhance execution quality, optimize marketing activities, and drive continuous improvement
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Brand Manager, Oncology (Hematologic cancer)

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