Job Description
Reporting Line
- Reports to: Head of Marketing, Specialty
Location
Core Job Responsibilities
- Develop marketing objectives, strategies, advertising, and promotion plans, and ensure execution through multichannel engagement to achieve product objectives.
- Manage and develop the product life cycle plan with market development.
- Lead the brand/in-field team and collaborate with other functions to achieve brand objectives.
- Develop annual sales volume and profit forecasts, pricing, and expense budgets.
- Forecast product requirements, identify potential supply issues, and develop contingency plans.
- Analyze market trends and sales potential; issue monthly proposed forecasts with suggested action plans to achieve them.
- Maintain contact with key customers to follow up on promotion efforts...