About The Role:

You will own the brand experience end-to-end — from partnerships to long term Ips, from

community programs to cultural moments.

This role is equal parts strategic thinker + hands-on builder.

You will be responsible for making Foodstories feel alive, social, magnetic and culturally relevant

every single week.

Key Responsibilities

IP Creation & Experience Design

• Conceptualise and own recurring IPs (food festivals, weekend formats, themed drops, culture-led

retail moments)

• Create signature Foodstories experiences similar to how Soho House curates social calendars

• Build scalable event formats that can travel across cities

• Turn seasonal moments into branded properties

Partnerships & Collaborations

• Build strategic collaborations with chefs, brands, wellness ...