Brand Strategy & Positioning
Develop and implement the brand’s overall strategy in line with global guidelines
Maintain and elevate the luxury brand image across all touchpoints
Ensure consistency in tone, visual identity, and customer experience
Monitor market trends, competitors, and customer insights
🔹 Buying & Merchandising
Select and curate product ranges aligned with the brand DNA and local market demand
Manage seasonal buying cycles, including forecasting and assortment planning
Work closely with international suppliers/brands on product selection
Analyze sales performance, sell-through rates, and stock movement
Optimize product mix to maximize profitability and minimize markdowns
🔹 Financial & Commercial Management
Own and manage the brand’s P&L (profit and loss)
Set and track sales targets, margins,...