I&R and Demand Creation Lead is responsible for driving brand growth and market penetration within IFS channels (as per defined priorities), by creating demand-generation strategies and leading innovation initiatives. This role ensures that demand creation programs, product innovations, and promotional activities are tailored to meet the unique needs of F&B operators and deliver sustainable business growth.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred). 
• 6+ years of experience in FMCG marketing, with at least 3 years in B2B or Food Service focused roles.
• Strong understanding of Food Service dynamics, customer behavior, and channel marketing.
• Proven track record in demand generation and product innovation.
• Excellent analytical, communication, and project management skills.

Key competencies:

• Strateg...