Responsibilities

• Deliver on KPIs relating to Brand Health and Equity for the purpose of driving Sales growth and brands share targets.
• Brand budget planning, monitoring, and management for the relevant portfolio.
• Co-develop the Brand Vision, architecture, and long-term growth strategy.
• Develop and operationalize annual brand plans, leading excellent cross functional execution:
• Identifies consumer insight, competitor movement, price guidelines, and relevant consumer promotions in close coordination with Trade Marketing and Field Sales to execute a brand and channel development strategy.
• Drive an Integrated Marketing Communication Plan for the Brand and develop relevant materials in line with the Brand VIS for multi-channel use.
• Actively contribute and transform knowledge and insights into strategy and ensuring strategies support the category growth ambition.
• Progress innovation projects cross-fun...