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Brand Manager – Brown Spirits at Kenya Wine Agencies Limited (KWAL)

Company

Confidential

Location

Kenya, Kenya

Type

Full-Time

Job Description

Kenya Wine Agencies Limited (KWAL) is the leading manufacturer and distributor of wines and spirits in Kenya , Eastern and Central Africa region.


Brand Manager – Brown Spirits

Job Purpose


Responsible for developing and executing brand strategies for the specific product segment to build brand equity and drive revenue and increase market share.


Main Responsibiliites


Area 1: Brand Management 

  • In collaboration with the Marketing Manager, develop and execute successful 3-year Brand Strategies, Annual Brand Plans as well as Activity Recommendations aligned to the overall organizational objectives.

  • Develop through the Line executions guidelines to ensure the plans are brought to life in the outlet level. Lead in the execution of the approved cycle activities by ensuring all cycle activities are well communicated to the Sales and Marketing Operations Te...

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