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Brand Manager, Biologics - HCM

Company

AstraZeneca

Location

Ho Chi Minh City, Vietnam

Type

Full time

Description

/ Capsule
  • Manage the brand/therapeutic area: developing and implementing of marketing plans (brand strategic and operational plans, launch readiness plans) to achieve the brand objectives and outcomes.

  • Building and management P&L of brands/therapeutic area aligned with company objectives.

  • Typical Accountabilities

  • Developing and deploying strategies to achieve business’s goals, maintain/improve sales, profit, and market share, both with current and future indications.​

  • Overseeing and developing messaging of relevant content to ensure tactical execution ladders up to brand imperatives.​

  • Ensuring successful and timely execution of marketing brand plans; implementing key promotional tactics to drive the brand strategy and support overall brand goals. ​

  • Working effectively and closely with members of marketing and matrix team to ensure appropriate understanding and...

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