Bershka General Manager Job Title

Reporting to

Brand Manager / HR Manager

Purpose of the role

As a Bershka General Manager, you are accountable for the end to end performance of a high volume, fast moving store. You lead with ownership, pace and calm, delivering strong commercial results while creating a high energy, inclusive culture and an excellent customer experience.

Bershka is trend led and fast. Success requires agility, strong visual standards, and visible leadership.

What to expect

• Thrive in an environment where priorities can change daily (trading patterns, deliveries, operational issues, people challenges).


• Are comfortable being hands on and accountable. Noticing issues early and taking action quickly.


• Balance customer experience, team wellbeing and performance without losing pace.


• Lead through pressure (incidents, staffing gaps, high delivery vo...