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Associate Specialist in Marketing Automation

Company

CARFAX

Location

london, Canada

Type

Full-time

Shape data-driven marketing strategies as an Associate Specialist in Marketing Automation. Focus on consumer data integrity and engaging storytelling across various platforms and channels.

In this hands-on role, you will oversee data management and serve as a Subject Matter Expert, ensuring accurate integration and analysis of consumer data. Collaborate with cross-functional teams to optimize messaging strategies based on thorough data insights. Your skills will help the organization enhance its consumer interaction and marketing efficiency.

Key Responsibilities: • Ensure integrity of consumer data management • Manage data integration for marketing platforms • Develop reports analyzing KPIs and consumer behavior • Monitor and address data anomalies proactively • Assist in creating engaging consumer messages

Requirements: • 3+ years utilizing message automation software • Proven SME in marketing databases and CDPs • Experience with data visualization tools • M...

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