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Associate Manager - Marketing

Company

PepsiCo

Location

Hyderabad, India

Type

FULL_TIME

Overview

This role will support the creation, set-up and ongoing management of the digital asset management operation for US. Support the new Asset Management capability within the Marketing PBUS team. The role will support the set-up, ongoing management and optimization of the Digital Asset Management operation – providing this Marketing service to PBUS and their creative agencies. This role will interface with Category, Finance teams as well as external partners (Global agencies and platforms).


Responsibilities

  • Support operational set-up and implementation of the Digital Asset Management system within PepsiCo, partnering with and delivering this service to PBNA team
  • Define taxonomy hierarchies, naming conventions and cataloging, tagging and archiving of digital assets, ensure consistency with global solutions
  • Partner with IT and Marketing to ensure full system integration and workability
  • Support embedding Asse...
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