Job Summary

Driving Search Engine Optimisation (SEO), Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) strategies to improve Standard Chartered Corporate & Investment Banking (CIB) visibility, authority and performance across traditional search engines and AI‑driven discovery platforms. Ensuring content, technical foundations and digital experiences are optimised to surface CIB products, insights and thought leadership in search results, AI‑generated answers and conversational interfaces, supporting brand, acquisition and engagement objectives globally.

Key Responsibilities

Strategy & Planning

• Define and execute a holistic SEO, AEO and GEO strategy aligned to business, brand and content priorities.
• Anticipate changes in search and AI discovery ecosystems (e.g., generative search, AI assistants, voice search) and translate them into actionable optimisation approaches.
• Partner with brand, conte...