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Associate creative director, social | spotify x kulfi collective

Company

Kulfi Collective

Location

Mumbai, India

Type

Full-time

Associate Creative Director, Social
Brand Spotify India
Type Full-Time
Location Worli, Mumbai (Hybrid)
THE KIND OF WORK YOU'LL SHAPE
Spotify India has a fandom, not just an audience. People screenshot it, argue about it in comments, reference it without tagging it. Keeping that alive takes someone who thinks in ideas before they think in posts.
THE ROLE
You're the creative lead on Spotify India's social presence. The person who decides what it stands for and what it says on the internet. Day to day, that means turning music culture and platform moments into ideas worth making. Some of your best ones will come from a meme you saw at 11pm. That's the job.
WHAT YOU'LL DRIVE
- Set the creative direction for Spotify India's social handles
- Originate ideas that feel native to the internet, not adapted for it. Spot what's moving in culture and know when and how Spotify should be part of it
- Write copy that sounds like a person who loves music, not a brand th...

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