About the role

As an Assistant Store Leader at Dyson, you are the visible ambassador of our pioneering brand. You lead and develop your team through
hands‑on management, active coaching, and a focus on relentless improvement.
You drive the creation of exceptional customer experiences, build loyal customer relationships, and never stop raising the
bar—always pushing ahead, always innovating. You’re accountable for identifying business opportunities, achieving your
store’s goals, and ensuring every part of the operation runs to Dyson’s uncompromising standards.

• Find and act on new opportunities to increase sales and profits and seek ways to improve customer experience and
• satisfaction
• Propose, test and implement new services or operational improvements.
• Take full responsibility for store performance and standards—treat the store as your own.
• Proactively feedback and share recommendations to management (stock, ...