Overall Objective

The Assistant Media Planner is an entry-level position that is responsible for providing administrative and analytical support in the timely development of media plan documents including but not limited to; Media Plans, Point-of-Views (POVs), and related media analyses for the clients assigned.

Responsibilities


+ Help in the conception, creation and delivery of innovative, well-targeted, business-building marketing solutions across a variety of digital media to meet or exceed client objectives

+ Work with media vendors and negotiate rates

+ Maintain status reports on all interactive media initiatives

+ Assists in the development, negotiation, implementation, tracking, reporting and optimization of online media buys

+ Analyzes reports and works with the Digital media team and media planning team to recommend needed optimization and changes

+ Communicates day to day digital media relate...