To develop implement maximize monitor and evaluate the hotels communication objectives strategies including advertising public relations and graphics and collateral so as to support the objectives set in the Marketing Plan.
To measure interpret prioritize and evaluate the effectiveness of communication activities through an ROI analysis and to reevaluate programs on an ongoing basis so as to achieve / exceed the objectives as outlined in the Communication Plan.
To develop and maintain active contacts with the press and key media.
To monitor all current attitudes and public statements concerning the hotel in foreign and local media.
To establish a fully integrated communication program as outlined in the Marketing Plan.
To ensure adequate targeted publicity and coverage of the Hotels positioning promotional programs corporate image building and other activities.
To assess advertising needs and opportunities for the hotel a...
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