JOB OBJECTIVE:

The Assistant Manager of Seasonal Festival is responsible for supporting the planning execution and performance tracking of marketing campaigns for seasonal festivals such as DSF DSS and other key activations. The role focuses on driving public awareness footfall and engagement by coordinating with internal teams retailers malls sponsors and external agencies.

The Assistant Manager ensures campaign content messaging and visuals are aligned with brand guidelines while also assisting in managing procurement processes monitoring campaign performance and contributing to continuous improvement across all campaign touchpoints.

KEY ACCOUNTABILITIES:

Core Functional Responsibilities & Subject Matter Expertise

• Assist in the development and execution of integrated marketing campaigns for seasonal festivals ensuring alignment with festival objectives audience profiles and brand positioning.
• Coordinate campaign time...