This role is responsible for driving customer lifetime value, retention, and revenue growth through data-driven lifecycle marketing. The incumbent will develop and optimize data-driven retention, upsell, and cross-sell strategies across multiple channels, leveraging customer insights, segmentation, and marketing automation to enhance engagement and reduce churn.

• Develop and execute customer lifecycle strategies to drive retention, engagement, and customer value.
• Leverage customer data and analytics to identify insights, behavioral triggers, and growth opportunities.
• Utilize SQL and analytics tools to support segmentation, targeting, and performance analysis.
• Develop and optimize Next Best Offer (NBO) / decisioning frameworks in collaboration with Data Science/Analytics teams.
• Plan and ...