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Assistant Director/Director, Loyalty & Digital Platform (RWS Unified App)

Company

Resorts World Sentosa

Location

singapore, Singapore

Type

Full-time

Job Summary

The Assistant Director/Director (RWS Unified App) will lead the strategy, development, and optimisation of RWS’s Unified App — a single digital gateway integrating Loyalty, Attractions, Hotels, Dining, Retail, Events and future ecosystem partnerships.


This role is accountable for transforming fragmented guest touchpoints into a seamless, data-driven, commercially optimised super-app experience that drives:

  • Incremental revenue
  • Cross-BU conversion
  • Member engagement & retention
  • Operational efficiency
  • Data centralisation & personalisation


Key Responsibilities

1. Product Strategy & Roadmap

  • Responsible for the Unified App vision and roadmap aligned to RWS 2.0 transformation
  • Prioritise features based on commercial impact, guest friction points, and cross-BU value
  • Lead phased rollouts (MVP → o...

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