Strategic Leadership & Planning

• Develop own and implement the hotels multi-year digital marketing strategy and annual operating budget ensuring alignment with overall business goals and market opportunities.
• Lead the integration of digital marketing strategies with all commercial departments (Sales Revenue Management PR F&B Spa) to create a cohesive and powerful market presence.
• Define and champion the hotels e-commerce strategy setting ambitious targets for direct channel growth and optimizing performance on third‑party platforms.
• Ensure digital marketing efforts support visibility and engagement with Accors ALL Accor Live Limitless loyalty program contributing to both guest acquisition and retention goals.

Team & Agency Management

• Lead mentor and develop any in‑house digital marketing team members (e.g. Digital Marketing Manager Influencer & Social Media Executive) fostering a culture of high performa...