Be responsible for P&L and budgets for own brands.
Manage the marketing division and ensure that Marketing Executives is effectively trained in order to maximize their marketing skills and know-how (after 6 months or earlier).
Provide leadership direction to the team and strengthen brands market presence (after 6 months or earlier).
Specific Accountabillity
Numerical Objective:
Achievement and accountability for individual brand targets – up to profit contribution level for each brand.
Tracking of sales on monthly basis by brand. Key reports include retail & wholesale sales analysis by brand, by channel and contribution (%) by sku.
Marketing:
Develop brand specific marketing calendar.
Conceptualize, plan, and ensure timely implementation of launches, promotions and brand
specific animations, consumer events.
Develop and provide marketing collaterals (, POS displays...
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