BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
Pakistan Tobacco Company has an exciting opportunity for an Area IDT Marketing Analyst in Islamabad
Your key responsibilities will include:
Partner with business stakeholders to identify consumer and commercial needs, and coordinate with IDT teams to support the delivery of scalable digital initiatives that improve consumer engagement and business performance.
Manage and align business requirements, project priorities, and digital initiatives with market needs, consumer lifecycle objectives, and overall business strategy.
Act as the key liaison between business and IDT teams to ensure smooth communication, effective prioritization, and successful execution of digital and consumer techno...