Role Summary The APAC Communications Planning Director leads the client's PESO (Paid, Earned, Shared, Owned) strategy across APAC. This role ensures PESO is used not just as a framework or planning tool, but as the operating model that links strategy to execution across Plan, Create, Activate, and Measure. Connecting planning, production, social & influencer, connected commerce, media, and measurement, the role ensures Brand Engagement Architectures are scalable, executable, and optimized for results-with no dead ends for consumers or shoppers. With regional authority and strong client presence, the APAC Comms Planning Director brings clarity to complexity, inspires teams, and drives integrated delivery across Publicis Groupe. Key Responsibilities: PESO Strategy & Regional Leadership Lead the APAC PESO planning vision in line with client's global PESO strategy, Brand Worlds, and Demand frameworks. Translate PESO strategy into fully integrated Brand Engagement Architectures across the c...