(Please do not apply if ChatGPT taught you copywriting.)

One year ago, a brand spending ₹10L/month on Meta needed around 20 ads a month.

Today?

They need 60.

Not because marketers became stupid.

Not because brands suddenly enjoy burning money.

But because attention has collapsed.

Creative fatigue is faster.

Competition is brutal.

And the market now rewards speed as much as skill.

Which means agencies have two choices:

1. Build systems that help great creatives produce faster.
2. Die slowly while talking about “craft.”

At Porcellia, we’ve realized something uncomfortable:

A year ago, our average copywriter was writing 6-8 pieces of copy a day.

Today, despite AI, better tools, and better systems…

they’re still writing 6-8.

But the market now demands 3x output.

That gap?

That’s the problem we’re trying to solve.

And strangely enoug...