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Aftermarket Global Marketing and Strategy Lead

Company

Sensata Technologies, Inc.

Location

Troy, United States

Type

Full-time

The Marketing Manager is responsible for developing marketing strategies and working cross-functionally with product, sales, and marketing to drive brand awareness and increase sales. This individual is responsible for developing and executing promotional and marketing campaigns across a variety of media types and outlets. Additionally the role will be responsible for analyzing marketing and industry research to drive new marketing efforts and strategy.



**General Responsibilities**

+ Support marketing strategy including creating and implementing strategies and plans for products and programs
+ Analyze and optimize marketing campaign performance
+ Collaborate with marketing teams to execute roadmap and align go-to-market strategy and initiatives with broader enterprise activities
+ Ensure accuracy of marketing materials
+ Communicate all channel initiatives to necessary departments, both internal and external, to ensure visibility to channe...

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