The Adobe Target Specialist/Consultant will own and govern the platform, ensuring secure environments, activity setup, and seamless delivery of personalized experiences. This role requires delivering high‑quality activities that drive measurable business impact and drives advanced integrations with Adobe Experience Cloud tools, manages AEM fragment application, and enables AI‑powered personalization features.

Position Responsibilities

Platform Ownership & Activity Management

• Own environments, properties, and permissions (prod/stage/dev), including Admin/API governance for users, hosts, properties, and activities to keep the platform secure and audit‑ready
• Translate the brief into an activity spec: define hypothesis, primary/secondary KPIs, target audience, activity type (A/B, MVT, Experience Targeting, Auto‑Target/Auto‑Allocate, Recommendations)
• Work with development/digital technology team to configure experiences in VEC/Form...