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Account Manager - Programmatic

Company

dentsu

Location

Chennai, India

Type

Full-time

The Programmatic Account Manager will be responsible for managing, executing, optimizing, and reporting programmatic advertising campaigns. This role requires a deep understanding of the programmatic ecosystem, including DSPs, SSPs, ad exchanges, ad servers, and data management platforms. The ideal candidate will possess strong analytical skills, technical proficiency, and a keen eye for detail to ensure campaigns run smoothly and efficiently.

Job Description:

Key Responsibilities:

  • Set up, monitor, and optimize programmatic advertising campaigns across various DSPs/SSPs and other Ad tech platforms.
  • Manage ad tags, troubleshoot discrepancies, and ensure proper tracking and measurement.
  • Analyze campaign performance data to provide actionable insights and recommendations for optimization.
  • Analyze reports from multiple platforms and prepare detailed performance reports.
  • Work closely with internal teams, and external stakeholders ...
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