The Account Director (AD) is responsible for overseeing all CVM campaign outputs, ensuring that all CRM and email marketing communications are accurate, compliant, brand and CI-aligned and client-ready before final approval and distribution.

CRM & Email Campaign Management Strengthening client relationships and becoming their trusted CRM advisor, leading cross-sell and upsell campaigns around customer value marketing, making use of market and brand segmentation, and personalisation. Demonstrating a strong understanding of the client’s organisational structure, as well as internal processes impacting CRM, CVM (Customer Value Management) and data-driven marketing execution. Including briefs and cost estimates (CEs) in the internal CRM to ensure that briefs and CEs are shareable and actionable by other agency stakeholders. Processing and monitoring of the account financials, ensuring that all approved CEs are billed and invoiced in line with the finan...