Category Development Manager

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  • Location:
  • Salary:
    negotiable / month
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  • Posted:
    4 months ago
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**Job Description :**

**Job Description**

**Job Title: Category Development Manager**

**Role profile: Permanent**

**Location: Warsaw, Poland/Budapest, Hungary/Bucharest,Romania/Kiev,Ukraine**

Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry – Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff and 20 of the world’s top 100 spirit brands. Its portfolio also includes Crown Royal, J&B, Buchanan’s and Windsor Whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo has built a strong platform for growth – through investment in its own brands, and by acquisition to broaden the geographical footprint and category depth and range. The company’s strong local business units are well-positioned to win in increasingly competitive and fast-paced environments. Diageo’s portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference.

Diageo’s culture is built and maintained by the five values that underpin its business and guide how Diageo works. At Diageo, employees are _passionate about its customers and consumers_ and want to _be the best_ . They give each other the _freedom to succeed_ and _value each other_ . Employees work hard so they can be _proud of what they do_ and how they do it. While Diageo moves at pace, constantly evolving and improving, its values remain consistent. Diageo wants that employees live these values every day, everywhere so that Diageo can be proud of what they do and be the best that they can be.

More about Diageo is available at its web site:

**Purpose of the role:**

Responsible for the driving Category Development agenda in European Partner Markets through upskilling and engaging partners as well as providing them with the relevant set of tools. Builds enduring partnerships with key stakeholders at all levels. Leads the deployment of the Adult Drinks Category Strategy through to execution in partnership with partners, delivering category and Diageo growth.


This role is responsible for transforming the way we drive Category Development and Adult Drinks Category Strategy with key EPM (European Partner Markets) off-trade customers. Our ambition is to become the No.1 CPG company for Category Development, seen as the indispensable “go to” experts by our customers. It requires strategic thought leadership and the ability to turn strategy into action in order to drive category and share growth.

The individual will create and deliver the plan for how we engage key EPM off-trade customers with category opportunities, embedding Category Strategy to maximise category growth and Diageo performance. The individual will develop strong relationships with distributor-based commercial team, enabling them to shape the future of our category with the key customers. They will be effectively networked throughout the commercial teams across markets and will have the influencing skills and tenacity to drive change.

The role will also be responsible for creating a set of tools and expertise database on category development activities, such as (but not limited to): ranging principles, shelf layout guidelines, activating against consumption occasions, followed by upskilling and engaging distributor-based teams to be the driving force of Category Development agenda. The individual will also ensure a two-way flow of insights and best practice to drive the future agenda. The role will be responsible for driving Adult Drinks Category Strategy agenda in order to reframe our dialogue with key customers from “selling” activities into insights-based single-pack offer of Brand, Portfolio and Category activations as well as innovation aimed at Triple Win (for customer, customer and Diageo).

Success in this role will mean the level our distributor-based teams are equipped with CatDev tools and expertise as well as Category Strategy has been step-changed. They are fully capable of being Category Development ambassadors when facing customers. Brilliant relations between the individual and partners are built as well.

**Key Accountabilities:**

+ Lead the Category agenda with key Central Europe Off Trade customers across TBA including Premium Core, Reserve, LADs and Innovation

+ Drive category expertise beyond the cluster into Europe

+ Transform Diageo’s category approach, identify the biggest opportunities both new and existing profit pools

+ Bring the category vision to life with them and implement sub category strategies and perfect outlet blueprints.

+ Be the customers’ most trusted category advisor and the first port of call for category insight.

**Qualifications and Experience Required:**

The individual needs to be very analytical and exceptional at taking issues and information through to penetrating insights and implications. They must have strong customer understanding, underpinned by experience in Sales, Trade Marketing or Category Development, and must possess excellent relationship building skills, combined with an ability to engage and influence with impact and tenacity, resulting in executional excellence.

Degree educated and 3-5 years experience in Category Development, Commercial or Trade Marketing. Fluency in English is essential.

**Worker Type :**


**Primary Location:**


**Additional Locations :**

Bucharest, Kiev, Warsaw

**Job Posting Start Date :**


As a global leader in beverage alcohol, our 200+ brands are part of everyday celebrations in over 180 countries. Our ambition? We want to be one of the best performing, most trusted and respected consumer products companies in the world.

Ever since Arthur Guinness took out a 9,000 year lease on a Dublin brewery, some 250 years ago, we became a business that is defined by the character of the people who work here. It took immense character from Alexander Walker to convince the captains of every ship in the port of Glasgow to take crates of Johnnie Walker to the four corners of the world. Today, nothing’s changed.

We’re proud to be more than 30,000 talented people. While they make our iconic brands ever stronger around the world, we help them go further than they thought possible. In fact, we’re helping to define their career growth through stretching roles and exciting development opportunities.

Diageo is where you’ll find a wide variety of personalities, experiences and perspectives, wherever you’re based in the world. It makes for a stimulating and rewarding working environment, where everyone can flourish.