Network Monetization Analyst (Supply and Algo)


  • Company:
    Microsoft Corporation
  • Location:
  • Salary:
    negotiable / month
  • Job type:
    Full-Time
  • Posted:
    1 week ago
  • Category:
    General

Microsoft is the destination for experienced, collaborative, and passionate digital advertising professionals seeking a rewarding career and lifestyle. We offer a compelling portfolio of advertising products, innovative solutions and the opportunity to engage with some of the brightest minds in the digital industry. Microsoft Advertising (MSA) is a worldwide Sales, Marketing and Services organization on the cutting edge of the digital advertising industry. We are the engine that powers the buying and selling of digital advertising across all aspects of our digital portfolio including our high-growth search engine, Bing.

Microsoft Search Advertising empowers the largest advertisers around the world to reach their maximum potential through paid search engine marketing on the Microsoft Bing Ads platform.

We are currently seeking a Network Monetization Analyst (Supply and Algo) who will focus on understanding the search advertising ecosystem for the European marketplaces, and specifically how publishers, users and engineering are impacting the overall monetization of the Bing Ads network. In this role you will dive into heavy amounts of data and gain an understanding of levers that drive performance. You will have a keen intellect for generating data driven answers to complex business questions. Equally important is your ability to communicate across a varied range of partners. This will require a strong understanding of Bing Ads systems and processes and an ability to work and leverage resources across the organization.

This role can be based in: London, Dublin, Paris, Munich, Amsterdam, Madrid or Milan

**Responsibilities**

+ Lead weekly business review to understand and analyse key monetization trends across all traffic slices in our top European markets and drive course correction measures with Engineering and/or Publisher partners as required

+ Monitor network quality, including the development of suitable measurement frameworks and building the case for network quality investments where appropriate

+ Partner closely with Engineering to understand and influence the roadmap for backend algorithmic changes, as well as analyse the impact of specific algo releases on the network

+ Partner with Supply teams to model the impact of new supply sources, driving necessary actions with Sales and Marketing to prepare for new traffic ramps

+ Serve as the key partner to Business Management, Finance, Engineering and field teams on marketplace performance in the EMEA region

+ Assist with short to long-term revenue forecasts that incorporate the business strategy as well as economic and competitive influences.

+ Lead project work streams with limited oversight.

+ Assist with monetization initiatives end to end by working with engineering, legal and marketing partners as appropriate.

+ Develop and lead executive level presentations on demand and monetization

+ Excellent partner management

+ Be a Strategic Advisor: Provide thought leadership, advice, influence and insight to partners across other teams.

**Qualifications**

The individual in this role will have a long-term proven track record of sales performance, coupled with global and channel insights across segments to drive innovation and agility.

+ Bachelor’s degree required, Advanced degree (MA, MBA, PhD) preferred.

+ 3+ years of experience in the online advertising industry is required, preferably in Search Engine Marketing. Basic knowledge of auction theory preferred.

+ 5+ years in program management or analytics role, including focus on digital, strategy and execution.

+ Demonstrated ability to solve complex and ambiguous problems by developing structured frameworks and utilizing sophisticated analytical approaches

+ Thorough knowledge and proficiency in working with large data sets. MS Excel required, SQL and PowerBI preferred.

+ An individual who can work creatively, resourcefully and with impeccable project management and organizational skills.

+ A team player with the leadership skills to take initiative on big challenges, establish a plan and spark people’s best thinking and work.

+ Exceptional written and verbal communication skills across all levels of the organization, from senior level executives to frontline employees.

+ Outstanding cross-group collaboration and stakeholder management skills. Demonstrated capability to influence partners and internal stakeholders at varying levels of the organization, across functions and geographies.

+ Demonstrated ability to accommodate change and thrive amid ambiguity.

+ In-depth knowledge of European markets with respect to media buying preferences and key macro- and micro-economic trends impacting the advertising business.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.