Marketing Campaign Programs SpecialistIE – Dublin Ireland
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Headquartered in Palo Alto, CA, TIBCO Software enables businesses to reach new heights on their path to digital distinction and innovation. From systems to devices and people, we interconnect everything, capture data in real time wherever it is, and augment the intelligence of organizations through analytical insights. Thousands of customers around the globe rely on us to build compelling experiences, energize operations, and propel innovation.
Our teams flourish on new ideas and welcome individuals who thrive in transforming challenges into opportunities. From designing and building amazing products to providing excellent service; we encourage and are shaped by bold thinkers, problem-solvers, and self-starters. We are always adapting and providing exciting opportunities for our employees to grow, learn and excel.
We value the customers and employees that define who we are; dynamic individuals willing to take the risks necessary to make big ideas come to life and who are comfortable collaborating in our creative, optimistic environment. TIBCO – we are just scratching the surface.
OverviewWe are seeking a Marketing Campaign Programs Specialist who can help manage our TIBCO global marketing campaigns and demand generation programs in the EMEA region. In this role, you’ll work closely with various groups within marketing to help develop and execute campaigns and programs designed to generate leads that contribute to sales pipeline and revenue for key product areas.
The successful candidate will have knowledge of demand generation best practices, natural inclination to measure the effectiveness of marketing activities, strong project management skills, and the ability to drive program execution while managing the expectations of various stakeholders.What You’ll Do
The job holder will be expected to perform the following:
+ Create and execute new and existing demand generation programs and tactics to drive leads that contribute to sales revenue
+ Execute on inbound and outbound marketing campaigns targeting specific personas to increase awareness of TIBCO and generate demand for key solution areas
+ Measure effectiveness of all demand generation activities/tactics, providing consistent reports outlining quantifiable results including the increase in marketing qualified leads, opportunities, pipeline, and revenue
+ Plan, execute and manage webinars and weekly demos
+ Manage the development of demand generation assets with content and product marketing teams
+ Create region-specific, enticing campaign content based on globally available assets
Who You Are
+ 3+ years of experience developing and executing B2B marketing programs
+ Proven success in campaign execution, including development and delivery of innovative campaigns and programs that drive demand and increase market presence
+ Candidate must be comfortable working on a number of programs/activities at any given time, and ownership of projects from concept to execution to reporting on results
+ Experience with project management tools like JIRA, Marketing Automation (Marketo) and Salesforce is preferred
+ Excellent written and verbal communication skills
+ Strong team player with a positive attitude and passion to learn
+ Ability to act with a sense of urgency while maintaining program execution excellence
+ BA/BS in Business or Marketing preferred
Please note you must have full working rights for the country you are applying for. If on a work permit or visa please make sure the details along with expiry date are included on your application.
Applications and CVs MUST be in English.
TIBCO is an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.
TIBCO is an equal opportunity employer.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact TIBCO Software at firstname.lastname@example.org for assistance. “Applicant Accommodation” should be included in the subject line of the email.