About the Company
We are a global premium lifestyle brand with a true American spirit. Were classic American cool – timeless, preppy Americana with an unexpected twist. Since we began in 1985, the Tommy Hilfiger Group has become a US$8 billion apparel and retail company. We are committed to delivering high quality, beautifully designed products for mens, womens and childrens apparel, sportswear, denim, tailored, accessories and a range of licensed products such as fragrances and home furnishings. We distribute these to over 90 countries and 1,400 retail stores throughout North America, Europe, Central and South America and Asia Pacific.
In 2010, Tommy Hilfiger joined the PVH Corp. group, one of the worlds largest apparel companies. Together, as a global, action-oriented company characterized by commitment and achievement, we strive to attract people who will help take our brands and business to new levels.
Department and Team Description:
The Marketing & Communications department:
The TH Marketing & Communications department has 3 key objectives:
Drive traffic and conversion @ full price
Consistently bring the brand to life in the markets
Be a pro-active business partner
Its scope includes setting strategies, and giving direction and servicing the business of its clients: Divisions, Countries, Departments, Licensing Partners and Senior Management. It is the point of liaison between client needs, the brand and the final consumer.
Our core competences cover a wide variety of capabilities: brand management, corporate communications, advertising, media management, promotion management, trade marketing, campaign creation, in-store marketing (POS), digital marketing, social media, event management, sponsoring, PR management and celebrity endorsement.
The Social Media Team is part of the Consumer Journey division, which oversees all consumer touch points across the company including Media, CRM, Digital Marketing and Sales Activation. The social media team is responsible for bring the Tommy Hilfiger brand to life in the most native and relevant way in each social network. With more than 19 million fans across 12 different social networks across all markets, the team focuses on creating the right messaging to reach the current fan base whilst also bringing new and entertaining content that can spread to new audiences.
This role is responsible for the execution of social media activations across all global and local social media channels of Tommy Hilfiger. This role reports into the Senior Social Media Manager.
Participation in the planning of all social media content activations during fashion weeks.
Real-time posting on Instagram Stories during Tommy Hilfiger fashion shows, store openings and events.
Interviewing of models, influencers and celebrities.
Organize live stream sessions on Facebook, Instagram and Twitter.
Coordinate the production of Youtube series.
Work with influencers in the creation of content.
Actively think of effective and cost efficient ways to create social media content.
Continuously bring new and relevant ways to engage with our fans.
Bring new ideas based on data and trends.
Continuously acquire knowledge and understanding of the business, brand and collection to
provide the best content ideas that are relevant to our consumer.
Build effective and collaborative relationships with VIP team, E-com Team, Corporate Communications and Public Relations.
Have a good understanding of the overall objectives of the marketing & communications department – driving the brand, consumer engagement & traffic both online and offline – and reflect this understanding in daily work.
Desired Skills and Job Requirements:
Minimum of 2 years of working experience in social media for a fashion, sport or entertainment brand.
Experience creating Instagram Stories for a brands or fashion magazine.
Experience working with influencers and celebrities is preferable.
Expert on social media.
University or similar degree in fashion, marketing or communications.
This job requires flexible hours (40 hours work week spread during the week, weekends and evenings).
Journalistic experience required since the role involves interviewing influencers, celebrities and models as well as writing copy real time for postings.
This job requires traveling internationally, at least once a month.
Pro-active and hands-on.
Open minded and resourceful
Native or close to native English speaker, both written and spoken form
Excellent grammar skills
Working knowledge of Microsoft Office software and Keynote
Our Behavioral Competences:
: Be bold, Make the Impossible Possible, Drive Innovation, Drive sustainable growth, Be proactive, Embrace change
: Prioritize our product, Build positive & long-term working relationships, Be customer and consumer centric, Be detailed
: Be accountable, Seek solutions, Be resourceful, Be responsible
: Think & act within the matrix, Lead by example, Be clear, Inspire & empower others, Build global networks
: Be inclusive, Support diversity, Be open-minded, Foster trust, Have a positive impact on people and the environment